Brand Story
We started in a tiny 26㎡ space in Jongno, defying the odds by opening a takeout-only restaurant. Everyone expected us to fail, but people soon lined up for the genuine sincerity packed into our meals. Our goal is simple: to deliver exceptional value at an honest price, sharing our warmth with the world.
Driven by this sincerity, we grew from a single shop in 1993 to over 730 locations today. With iconic favorites like Chicken Mayo (150 million bowls sold) and the Dongbaek Box Meal (70 million sold), alongside 200+ menu innovations, we have served over 630 million warm meals to our wonderful customers.
We faced trials along the way. During the 1997 financial crisis, soaring inflation pressured us to raise prices, but doing so defied our core values. Together with our passionate franchisees, we chose to absorb the losses and freeze prices for customers going through hardships. Choosing our founding mission over immediate profit was the right path. As the crisis passed, Hansot emerged as a brand even more deeply loved by customers and franchisees alike.
Hansot rigorously tests rice nationwide to deliver the best taste and price. We maintain premium quality by using kimchi made with domestic cabbage from Korea’s pristine regions—Haenam, Pyeongchang, and Taebaek—and bulgogi made with premium Australian beef. Through ongoing franchisee training, we stay aligned with our hospitality philosophy and the power of a warm meal. Above all, we love our box meals more than anyone else in the world.
Hansot rigorously tests rice nationwide to deliver the best taste and price. We maintain premium quality by using kimchi made with domestic cabbage from Korea’s pristine regions—Haenam, Pyeongchang, and Taebaek—and bulgogi made with premium Australian beef. Through ongoing franchisee training, we stay aligned with our hospitality philosophy and the power of a warm meal. Above all, we love our box meals more than anyone else in the world.
Hansot’s consistency goes beyond our meals. Our commitment to social giving never stops—spanning from welfare centers and major medical institutions to disaster relief and university scholarships.
Hansot’s consistency goes beyond our meals. Our commitment to social giving never stops—spanning from welfare centers and major medical institutions to disaster relief and university scholarships.
Countless customers and partners agree: 'Hansot is a brand with a truly good heart.'
Thank you.
We find our purpose in the hope that a single Hansot meal can spread friendship and foster love. Moving forward, we will always honor our original promise to warm the world with a hearty, comforting meal.
Countless customers and partners agree: 'Hansot is a brand with a truly good heart.'
Thank you.
We find our purpose in the hope that a single Hansot meal can spread friendship and foster love. Moving forward, we will always honor our original promise to warm the world with a hearty, comforting meal.
